Originally Posted by Caveat Emperor
Apparently, the money is also paying to renovate the concourses around the stadium -- including the concession areas and restrooms (which do desperately need it).
Still, seems like an awful lot of cash for not a lot of potential ROI (even factoring in the increased cost of luxury suites and "premium" tickets).
The ultimate ROI that they are banking on is a call up to a big money conference. The ACC told them what needed to be done and why Louisville was picked over them, and UC is doing something about it. Whether or not the luxury boxes pay for themselves is not the deciding factor in the decision to go forward with the reno or not.