Originally Posted by Sea Ray
Why would the ACC care about luxury box revenue? Is that shared with the league?
That's not what I meant. Two of the reasons the ACC chose Louisville over UC is due to their facilities being newer and more equipped than UC's, and also because of their athletic department's revenue. UC is addressing some of those items with this upgrade. They are showing the ACC they are serious about investing in their football program to make it "big-time", and they are going to generate more revenue for their athletics department. The ACC wants schools that will prove that they are serious about competing on the highest level, and Louisville has clearly shown that through their investments in athletics over the past decade. UC is taking steps towards showing that they are serious about competing on the highest level right now.