Originally Posted by Boston Red
Depends on what you think the "real product" of a Super Bowl is, I suppose. If the real product is the spectacle, it's pretty damned impressive that the spectacle can draw such a crowd. If the real product is football, I don't really think it says anything negative about football that you can get millions and millions of people who aren't football fans to watch a football game if you market it correctly.
I'd say that most of the people who are football fans and feel that the spectacle takes away from the game still watch the game anyway, so there's no real upside for anyone with skin in the game to change anything.
Steering the sheep into a living room to sit in front of a TV doesn't impress me. All marketing has done is turn every event into one upsmanship over the last event. It has reached the saturation point and is now a borish distraction. Drawing a crowd is not a crowning human achievement. Serve pizza and you can do that.