this is the phone I have on straight talk:
$150 now, I think it was up around $200 about a year ago. As mentioned, previously I was on a "dumb" phone about 5 years old, thru verizon, paying about $45 plus tax a month for roughly 200 minutes a month or something, plus I had to pay for each text sent/recieved (and what really frosted me was when my sister would send out a picture of her kids, then I'd get 15 responses back from people I didn't even know saying how cute the picture was. The pictures were cute, I'll give you that, but the $0.05 I paid for the response of some unknown person was annoying) With some nominal discount they gave me after signing up with autopay, I actually pay a little less a month for my phone that I did w/ my old phone, get the exact same phone reception as I did prior (as far as I can tell) plus a whole bucket load of better features.
I should add, since there was a lot of talk about poor customer service when I bought my phone, which made me slightly hesitant, that I had 2 issues early on with my phone trying to get it setup. The 1st came when it was time to automatically renew my monthly plan, and somehow my number got changed and everything got out of whack. It was handled pretty quickly thru customer service. A similar thing happened the 2nd month, my number stayed the same, but the auto renewal wasn't working. Again, a quick call and they got things setup/working properrly. Since then, I haven't had any problems w/ the service/phone in the last year+