Originally Posted by Redlegs
It's all about the advertisers. They want to be where the most people are listening. And that continues to be The Big One.
I wonder how much longer that will be. I think eventually the government and the FCC will do to radio what they did with TV and force a transition to digital signals. The AM/FM sprectrum has a lot of wasted bandwidth because you can't give radio stationsin the same area frequencies to close to each other without causing interference. Not only can you pack more info in less bandwidth with a digital signal, but the signals can be sent out using repeaters on existing cell towers, which, I believe, is what satellite radio does to provide reception in areas where a clear line of site between satellite and radio is difficult to impossible. The days of needing a 50, 000 watt transmitter to reach the masses are coming to a close. There could be a day in the not too distant future where you can get Pandora and MLB Audio directly over your car radio, without the need for a WLW to carry the signal.