Originally Posted by Hubba
I hate to mess up a great story BUT I drank Bush beer way back in 1965 in Monterrey Calif,
It wasn't called Busch back then. It had a fancy name, like Bavarian Something Something (it might have has Busch somwhere in there). They changed the name to just Busch later. I'm not sure when, but it was after the stadium was named Busch Stadium, and it was to capitalize on the name of the stadium to sell more beer.