Originally Posted by 757690
Little known story about Busch Beer and the Cardinals.
Back in the 1966, when Anheuser owned the Cardinals and built a new stadium for them, Auggie Busch wanted to call the stadium "Budweiser Stadium" after the company's most popular beer. But MLB refused to have a stadium named after a beer.
Auggie decided to name it "Busch Stadium" telling MLB he was naming it after himself. They agreed to that. Then Auggie started production on a new Anheuser product, Busch beer, making sure that the stadium was in fact named after one of his company's beers.
So the brand Busch beer was only started so Auggie Busch could name his stadium after one of his beers.
No wonder it sucks.
That's funny, I JUST read that story last night in David Halberstam's book 1964.