Originally Posted by *BaseClogger*
I've read multiple articles about this, and I'm not buying it.
I think once you take the budget of these movies into consideration, this past summer was not nearly the success it's being made out to be. Most sequels/franchises, with their expensive special effects and the cost of luring acting talent back to the same concept (and they have leverage), have enormous budgets. This makes them much riskier, and it makes the margins much smaller. Why Hollywood can't see the potential in releasing lots of $10MM movies, with limited risk and huge potential, is beyond me...
That article doesn't even mention the international audience. Iron Man 3 actually made $1.2 billion. Despicable Me 2 made $820 worldwide.
Here is why Hollywood shouldn't care what the critics (and domestic movie fans) care about. http://www.boxofficemojo.com/yearly/...yr=2013&p=.htm
The international movie market dominates.