Re: Reds pick up Casey's option for '06
Originally Posted by westofyou
Casey markets himself, the Reds just have to learn to play it that way.
He's a big smiling, pumping fist, lamp black and bat on the ball baseball player.
That stuff is heartland gold, it's a baseball brand.
Now with Barry gone Casey becomes the face of the organization, why I bet he is already more famous than Long John O'Reilly.
Making Casey a central figure in team ad campaigns, rather than say burglars who'll give you a pass if you have Reds memorabilia lying around, might help too.
Baseball isn't a magic trick ... it doesn't get spoiled if you figure out how it works. - gonelong
I'm witchcrafting everybody.