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Originally Posted by Chip R
Let me see if I can enlighten you. The Reds decide to make some commercials advertising themselves. They go to the local TV stations or the TV stations come to them and the Reds agree to buy time for their commercials. They then make the commercials and the TV stations show them when they and the Reds think fans are going to watch. Not during "Oprah" or "Wheel of Fortune" but during the news or other shows like during UC basketball. Now, you know when you are watching ESPN and a commercial for some local used car company comes on? Those commercials are only being shown in the area that cable company serves. There might be a totally different commercial on in Covington as there would be in Cincinnati because two seperate cable companies serve the area. So what the Reds do is buy that time and have the cable company(ies) show those commercials. You don't need them on the actual telecast of the game. The game should be enough of a commercial.
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I understand the concept of regional advertising, but what does that have to do with commercials for Fox?
The Reds do, in fact, do some TV advertising during the season on a variety of channels, from what I've seen. However, they're definitely more informational then entertaining (plugging a promotion, a big series, opening of the Hall, etc.). Of course, I don't see TV advertising as an effective way to spend money when you have what is probably a small marketing budget. Most people aren't going to decide to go to a game simply because of a TV commercial (unless it's in one of the "informational" ones). That's not to say it doesn't work. I remember Seattle having some really popular TV commercials a few years ago (Bret Boone, Jamie Moyer, Edgar and a bunch of players got involved), but I heard it ended up costing a fortune. For a team that was on the verge of something big, though, it was probably money well spent.