Originally Posted by iammrred
I understand the concept of regional advertising, but what does that have to do with commercials for Fox?
The Reds do, in fact, do some TV advertising during the season on a variety of channels, from what I've seen. However, they're definitely more informational then entertaining (plugging a promotion, a big series, opening of the Hall, etc.). Of course, I don't see TV advertising as an effective way to spend money when you have what is probably a small marketing budget. Most people aren't going to decide to go to a game simply because of a TV commercial (unless it's in one of the "informational" ones). That's not to say it doesn't work. I remember Seattle having some really popular TV commercials a few years ago (Bret Boone, Jamie Moyer, Edgar and a bunch of players got involved), but I heard it ended up costing a fortune. For a team that was on the verge of something big, though, it was probably money well spent.
I didn't say it had anything to do with Fox commercials. RFS62 said it best when he said that those commercials are trying to get you to watch the games on TV. What the Reds need is for people to come out to the ballpark if they want to increase revenue enough to have a higher payroll. Even if they increased TV revenue to the level of St. Louis, if there was a corresponding increase in payroll it might be enough to offset annual arbitration increases but they still would be sorely lacking behind St. Louis in revenue from butts in the seats. I'm not saying having the Reds make their own commercials would be a panacea but it would be better than they have now which isn't much. As for cost, that could be a problem. But it's like having a big payroll. It's not what you spend but how you spend it. Have you seen anything creative come out of the Reds marketing department? They pretty much follow the lead of the other teams. Bobbleheads are popular so let's give away 3 or 4 bobbleheads a year. 3 or 4 easy sellouts. Celebriducks, nesting dolls, beanie babies? Sure, everyone else does it so it's safe. I'd like to see them come up with something on their own that other teams would ape instead of the other way around.
You want to create a demand for the product. You want people begging to buy tickets at any cost. It's entertainment. People want to be entertained and have fun. M2 is right when he says the Reds need to market the individual players more. That's true of any business. You market your assets. Why does Wal-Mart do such good business? It certainly isn't because of the customer service or the displays blocking the aisles. They do great business because they have low prices and they advertise it ad nauseum. The Reds need to do the same thing. They need to market their assets instead of hiding them under a bushel. You have one of the nicest, most fan-friendly guys around in Sean Casey. People love him here. Use that to your advantage. But I don't see any commercials with him in them unless they are for some charity he works with. They obviously believe he can do some good for their charity so why can't the Reds see that he can do some good for them? Use Dunn, use Kearns, use Jr. - which they have done in the past to the eclusion of others. Heck, use Wily Mo if he has any kind of charisma in him. maybe he's not the next Sammy Sosa just because of the way he hits. Maybe he has a bit of ham in him.
I don't have all the answers. But what has been going on lo these many years certainly hasn't been working. They certainly don't have to pay for RedsFest this year or the next. Use that money to make some ads and buy some commercial time. It won't be as easy as make a commercial and draw 3 million. But it may be a good first step.