Originally Posted by M2
Seattle started the commercials in the early '90s when the franchise was bottom of the barrel in terms of its budget. The ad campaign was the shot across the bow in terms of getting the local market to pay attention to the product. Now Seattle's one of the highest grossing revenue teams in baseball. Seattle didn't pay a fortune, it made a fortune.
Chip, great post.
Here are the commercials I were talking about -- they're just two years old. http://seattle.mariners.mlb.com/NASA...s&team_id=sea#
It's hard to compare the effectiveness of advertising in each market, though. Seattle has a much bigger pool of potential fans in the Seattle area (about twice the size of Cincinnati's), many of which were or are totally foreign to the Mariners. So TV ads (especially clever ones) could do a lot to pique the interest of those fans. Most people in Cincinnati already have a strong feeling one way or the other, and a TV commercial isn't likely to do much to sway opinion.
You're right, though. Seattle at least made an attempt, and it worked (116 wins didn't hurt).
Chip - nice post. The Reds definitely need to find a way to better market the players. Concepts? Adam Dunn and Austin Kearns as Bo and Luke Duke in a General Lee-esque bullpen cart. Sean Casey sitting at the mayor's desk while Charlie Luken tries to explain he's not really "the Mayor." Ryan Freel springing full steam (and running over the occassional pedestrian) through downtown to drop off his dry cleaning, to hail a cab and grab some lunch. There's definitely some fun to be had with this team.