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Originally Posted by iammrred
Here are the commercials I were talking about -- they're just two years old. http://seattle.mariners.mlb.com/NASA...s&team_id=sea#
It's hard to compare the effectiveness of advertising in each market, though. Seattle has a much bigger pool of potential fans in the Seattle area (about twice the size of Cincinnati's), many of which were or are totally foreign to the Mariners. So TV ads (especially clever ones) could do a lot to pique the interest of those fans. Most people in Cincinnati already have a strong feeling one way or the other, and a TV commercial isn't likely to do much to sway opinion.
You're right, though. Seattle at least made an attempt, and it worked (116 wins didn't hurt).
Chip - nice post. The Reds definitely need to find a way to better market the players. Concepts? Adam Dunn and Austin Kearns as Bo and Luke Duke in a General Lee-esque bullpen cart. Sean Casey sitting at the mayor's desk while Charlie Luken tries to explain he's not really "the Mayor." Ryan Freel springing full steam (and running over the occassional pedestrian) through downtown to drop off his dry cleaning, to hail a cab and grab some lunch. There's definitely some fun to be had with this team. |
Good stuff.
I especially like the Freel one.
A couple of years ago, some of us on the board came up with various ideas for commercials with Reds players in them. I wish we still had those cause they were a hoot and some were very good too. Say what you will about their talent level but there are a lot of likeable players on this team.
Actually Seattle started advertising creatively back in the late 80s when Jeff Smulyan owned the team. They did a couple of commercials where they showe scenes from an old Russian silent movie -
Potemkin I believe it was - but they dubbed dialouge over it. They would show them all sad when the peasant leader told them, "Let's go to the Mariners game". Then he'd talk up the new players and the spruced up Kingdome and they all marched happily off to the ballpark. They drew pretty well after that 2.1M in 91. He did have to sell out eventually but he did start somewhat of a buzz there.
I'd just like to see the Reds give the fans more reason to come out there besides the new ballpark or Jr. or bobbleheads. It's easy to sell out for Opening Day or when you're giving away a bobblehead. It's tougher to get a good crowd on a Tuesday night in mid April when it's 50 degrees out and you're playing the Brewers. That's when you earn your money if you are are in marketing.