Re: Reds pick up Casey's option for '06
iammrred, seems to me the Reds are in an even better position than the Mariners were. Seattle residents were familiar with the Mariners when the team started its first major ad campaign, the club had sucked big time for more than a decade up to that point. The city had a well-formed negative opinion of the franchise.
The Reds have fans who've just sort of wandered away. Put yourself front and center in their line of sight, remind them how much fun baseball can be and you're likely to find a receptive audience. Going into satellite media markets (something the Mariners also did with gusto) is another area where the Reds would be well-served. We've got fans from West Virginia, Indiana, Kentucky and Tennessee all over this board (not to mention the fine city of Columbus). That's not by happenstance. It's the result of the team's massive reach during the BRM's heyday. What Seattle did was find fans, make its market work. It's exactly what the Reds don't do and should.
BTW, nice ideas for the commercials. And I ask, if we can come up with this stuff, why can't the Reds?
Baseball isn't a magic trick ... it doesn't get spoiled if you figure out how it works. - gonelong
I'm witchcrafting everybody.
Last edited by M2; 10-29-2004 at 11:48 PM.