Re: Nice car ... ;)
It's not real. Obviously.
People who aspire to work at particular advertising agencies or production houses or web companies, or what have you, will often work up some "spec" (read "fake") work to impress their prospective employer with the candidate's ability to be creative on behalf of the clients already served by that agency.
This appears to be such an example of spec work.
I could speak more authoritatively on it if the VW nameplate in question was an American one, because I know the people at Arnold Communication in Boston who handle that work. This spot purports to be for a VW Polo, though, which is a European nameplate that is handled by BMP DDB in London. I don't know those blokes. But I can tell you that, in the past, they've positioned the Polo as being "shocking affordable" and "loaded with expensive features." Not, as this as ad suggests, “small but tough.”
Makes all the routine posts.