I know, I know..
But with all due respect many churches do suck.
We are using it as a shocking phrase to catch attention and tell people that church doesnt have to be a groan on sundays. So far it is working and we are catching folks who gave up on the church a long time ago.
PS --> Im a pretty conservative guy, but i am willing to use a taboo word if it means people get to know christ.
OH and there are much worse words in the Bible --> Skubala being one of them. Check out philippians 3:8. The NIV makes the word more delicate and calls it rubbish. It is actually dung/feces and the word picture is the crap you got on your shoes as you walked the streets before sanitation. Yummy.