Re: Unapologetic Church Advertising...
I do not understand a ministry philosophy that would come out of Matthew 23. Many of the other comments sound like you may be very familiar with the Purpose Driven model? Have you considered a work by Mark Dever called "Nine Marks of a Healthy Church?" I think it is an excellent tool for church planters to help them get a solid foundation from the start.
All of the things churches do to get folks to their meetings is all well and good, but then I would hope that once they get to your church they are hearing the gospel of God, which since you are familiar with bad churches, all say they preach the gospel (see I Cor 15:3-4), few actually do. I hope that you are preaching expositionally , preferably but not necessarily, through a book of the Bible at a time. If you have those two things as the focus, all else seems to take care of itself.
And thanks for not taking offense to my complaint.
Can't win with 'em
Can't win without 'em