Originally Posted by ochre
I blame it all on McFarlane's Spidey run. Rob Liefeld embodied that deterioration however. Liefeld of the 90s was the 80s astro-turf, low OBP, slap hitter of the comic book industry.
**edit after reading what I said. I liked McFarlane's Spidey run, but I think its what started the art first movement.
McFarlane's art on the Amazing Spiderman title was great. In fact, when they created Spidermen to give McFarlane his own book, the art was still great.
But they let him write the book. Ugh x Infinity.
And yes, Liefeld stunk (and still does). Every time I see Prince Fielder, I think of Rob Liefeld's version of Cable. Big hulking body. Wee little head.
But in my eyes, the ultimate in bad was Jim Valentino. How he got hooked up with the big guns to start up Image is beyond me. Shadowhawk stunk. The story was bad. The art twice bad. At least Image spawned The Authority and opened up the industry to allow Valiant an audience (until massive overproduction killed them). Heck, Dark Horse has published infinitely more readable stuff than Image ever has.