Hmmmm. Sounds like three guys with way too much time on their hands (the things you cannot use in that exciting sport). Of course who I am to say others have too much time on their hands when I am posting here again.
... how often a team with a worse record overcomes an apparently superior one - as the best measure of how exciting a league is.
Who judges this measure? I wonder if they use "the line" or if they only judge games like a Texans @ Colts game in the 2005 NFL season (an obvious favored team if you will)? I guess I need more clarification on their measures to see if I believe in their study or not.