Yep, it's the necessary PR to satisfy the masses and justify the reasoning for them being banned.
Everything derives from the health factor. It is the key core to it all.
It's likely that it really becomes a morals and values issue for most people. I can use a wide range of legal, healthy chemical substances to gain a definitive competitive advantage over those not using the same or similar substances. Right there, fairness and equality is suddenly broken ... but health is not sacrificed. Or I could elect to use steroids to gain a definitive competitive advantage. Fairness and equality is again broken ... and health is heavily sacrificed.
That Xyience stuff I mentioned in a previous post tastes terrible as well as being horribly expensive.
: There's no other reason to take it other than gaining a competitive advantage!
But it's booming in the mixed martial arts community because of the competitive advantages gained from using it. The difference is it's healthy ... so it's acceptable to use.
It just appears prudent to me that if fairness and equality is as significant of a justification that it's said to be, then all chemical substances should be banned ... healthy substances just the same as unhealthy substances (there are people who take that viewpoint too, and I don't necessarily disagree with them if they're concerned about a level playing field).