No idea, but I have a guess or two...
* The REDS put a limit on the post-1994-strike fan-friendly thing. They wereon a 5-year plan while other teams are still being fan-friendly. It might have something to do w/ the small market thing.
* The REDS have been accumulating the saved pennies for each foulball that they deny to the fans. Sometime around 2015, they hope they can afford a legit #2 starter... something that has not been seen in these parts since the REDS wore low stirrup socks, high pants legs and (dorky) black shoes.
* Building and PAYING for a new stadium just did not seem like enough to justify giving a free used baseball to the fans who paid for that stadium. Give 'em a free ball and they'll want the world next... those pesky fans.