How crazy must it be to see hundreds if not thousands of people wearing YOUR number because of YOU and you get nothing for it, especially when those jersey can cost over $100 each? I would be pretty resentful that my coaches, the school, and everyone involved is telling me about the evils of getting a free meal here and there while they are massively profiting off my accomplishments. If the schools truly believe that the institution and brand of their team is more important than any individual player, then leave the jerseys numberless. But, by putting the numbers on the jerseys, they are acknowledging that the players are an important part in the marketing of the team and that creates an issue for them.