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Thread: Chapman's Other Value

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  1. #1
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    Chapman's Other Value

    With all the questioning about Chapman to the rotation, I got around to thinking... is there any kind of way we could put a number on how much he earns the club outside of his value on the mound? I'm referring to merchandising and publicity, mostly... I've met many a kid that wants to stay until the end of Reds games just because he came to see Chapman pitch. What kind of money does he earn for the Reds as a closer that he couldn't replicate going every fifth day as a starter, and vice versa? Is there any way we could put a number on it?

  2. #2
    Rally Onion! Chip R's Avatar
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    Re: Chapman's Other Value

    Good question. With apologies to Votto and Phillips, Chapman is the player on our team who gets the most attention outside Cincinnati.
    The Rally Onion wants 150 fans before Opening Day.

    http://www.facebook.com/pages/Rally-...24872650873160

  3. #3
    RZ Chamber of Commerce Unassisted's Avatar
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    Re: Chapman's Other Value

    I would guess Phil Castellini has access to estimates for the marketing dollar value of each player, but if he revealed those figure publicly, it would hurt the Reds bargaining position the next time they sit across the table from the respective agents.

    Agents, OTOH would have something to gain from making this number known as widely as possible. There are companies that do market research and quantify the appeal of sports personalities, such as Q-Scores.
    Last edited by Unassisted; 03-22-2013 at 12:22 PM.
    /r/reds

  4. #4
    Member NebraskaRed's Avatar
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    Re: Chapman's Other Value

    In the 3 games I attended last year where he closed (2 in Cincy, one in Denver), there was noticeable excitement when he came out, even from the Rockies fans in Denver. That kind of thing must translate in increased ticket sales, concession, and merchandise sales.

    The question then becomes, how long is that excitement going to continue if he keeps closing, and how much more could they earn in sales if he started?

  5. #5
    Ripsnort wheels's Avatar
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    Re: Chapman's Other Value

    He's an advertiser's dream, as long as he stays out of questionable situations.
    "We know we're better than this, but we can't prove it." - Tony Gwynn


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