OSU has never had the combination of rock star coach to go along with selling the OSU brand name, facilities and tradition to go after 4* and 5* guys from coast to coast. Whereas OSU would snag 3 stars and the occasional 4* and 5* from FL and GA, now Meyer is going after and plucking 5-stars like the Vonn Bell's, McMillan's, Bosas and Trey Johnson's right out of the heart of SEC country. Tressel recruited heavy in Ohio whereas Meyer seems to be going 50%+ out of state (12 OOS and 6 Ohio kids this year, but Ohio is down this year in HS recruits). He even called out other B1G coaches for being lazy and not going harder after the top talent down South.
In many places, Florida is essentially Ohio South plus adding in Urban's deep connections at key pipeline schools in Florida, Georgia and up the mid-Atlantic. Anywhere but Alabama, Miss and LA seems to be open territory for Meyer. Also, OSU's alumni base is second only to Ohio itself down here. The only school where you see more gear than OSU would be the Gators (and now FSU, but not as much as you'd think). Ohio transplants are everywhere so a lot of HS players have some deep Ohio ties in their family (Carlos Hyde, Joey Bosa, etc.)
On Day 1 upon taking the job, Urban made it a requirement that all his assistants recruit with their "hair on fire". He considers it integral to the job description. Barring a year with limited scholarships, UM will deliver a top-5 recruiting class every year he is at OSU.