See though I don't think Orton, for instance, is anything special on the mic. Same for Batista. They got over thanks to storyline and the mic work came later. I think the problem now is that there is no compelling storyline for most guys to reach the top level. WWE's tried and true method over the last few years is "Lose a lot, win Money in the Bank, lose a lot, cash in Money in the Bank, act surprised when the World/WWE title reign doesn't go over great".
I am all on-board for a Roman Reigns megapush, I think he has all of the tools to be a franchise player. Even better is the built in storylines he has with Rollins and Ambrose when the inevitable split occurs.