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  1. #10
    You know his story Redsland's Avatar
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    Nov 2000
    Norfolk, VA

    The Reds 2003 Revenue and Expenses

    A few days ago Krusty asked about GAB revenues. Itís a subject we all discuss from time to time, and one that I know is dear to REDREAD, myself, and others. Unfortunately, these discussion usually suffer from lack of hard data.

    So, I decided to try to make a definitive list of all of the Redsí sources of revenue. Then I attempted to find out exactly how much revenue was derived from each source. With some effort, I was able to find good numbers for all but two of the sources, which I have good estimates for.

    Then I did the same for expenses. Iíve linked to all of my references, when possible, and explained my system when this was not possible.

    So here, then, is my attempt to settle the question of how much the Reds made in 2003.
    Ticket Sales	$17.53	x	2,355,259		=$41,287,690
    Parking		$8	x	576	x	81	=$373,248
    Concessions*						=$16,486,813*
    Local Cable						=$5,000,000
    Local Radio						=$5,400,000
    Stadium Naming						=$2,500,000
    Founders Suites	8	x	$120,000		=$960,000
    Zone 2 Suites	26	x	$85,000			=$2,210,000
    Zone 3 Suites	23	x	$50,000			=$1,150,000
    Riverfront Club Memberships**	500	x	$500	=$250,000**
    Scorecards	$1	x	10% of attendance	=$235,526
    Scoreboard Messages	30	x	$35	x81	=$85,050
    In-Stadium Advertising***				=$8,000,000***
    Spring Training Income					=$1,000,000
    National TV						=$13,333,333
    Revenue Sharing						=$15,800,000
    MLB Properties Sharing					=$4,600,000
    2003 EXPENSES
    Administration, Operations, Player Development#			=$13,000,000#
    Ballpark Maintenance						=$9,000,000
    Ballpark Rent							=$2,500,000
    Marketing							=$3,000,000
    Merchandise Costs						=$3,000,000
    Player Payroll							=$63,062,016
    2003 EXPENSES
    * Neither the Reds nor their concessionaire, Sportservice, reveals concession figures. However, under their old lease, the team was required to pay the county 10% of the gross from concession sales. The 1998 payment indicated concession sales of $11,000,000. This works out to $6.13 in concession sales for each of the 1,793,649 men, women, and children through the gate that year. Inflation adjustments take that $6.13 to $7.00 per person for 2003. I have ignored other factors, like the greater availability of expensive liquors, wines, and foods in GAB, and the expensive catering options available, making this estimate a lowball one.

    ** Iím sure GAC said his connection paid $500 for a membership to the Riverfront Club, but I canít find that post in our archives.

    *** For obvious reasons, it is very difficult to find information about in-stadium advertising revenue. However, we do know that the team sold out all of its advertising space. And we also know from a suit against the Mets that they underreported their advertising revenue by $13.5 million, which suggests that this figure, combined with whatever amount was reported, would give the Mets something like $15-20 million here. Finally, the Cleveland Indians made $8.8 million on signs and ads in 1997. Since the Metsí number doesnít tell us much, and since Cleveland is a Midwestern city with a new park (sort of), I used their number, but depressed it somewhat. Yes, their number is six years old, but Cleveland is a bigger market, their team was more successful at the time, and the economy was booming. By contrast, John Allen says he may have underpriced GAB advertising. Hence my conservative number of $8 million.

    # I heard this number a few months ago and etched it in my brain. Having previously never heard how much the team spends on the FO, minors, etc. I found this piece of data interesting. But now I canít find a cite. The Brewers claim to spend about $30 million here, FWIW.
    Last edited by Redsland; 01-28-2004 at 04:32 PM.
    Makes all the routine posts.

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