You do it in a "contract year," i.e. the year that all of your media contracts are up for renegotiation. Ideally, you build the buzz with all kinds of positive publicity (including getting your media outlets to show some positivity and excitement about the team) and making some moves the moment that the previous season is over, then in your contract year you perform. Yeah, it's a heavy investment in one year (well, heavy for a "small-market"), but when it comes time to renegotiate your cable and radio deals, it'll pay off in spades.Originally Posted by GAC
I think.