Brigham Young University's Newsnet reported in November on Marilyn and Elton Pierce of Provo, Utah, who because their telephone number is easily confused with a BYU information line, estimate they have received 25,000 wrong-number calls in 14 years (averaging to five per day). Marilyn, in her 70s, said she didn't have the couple's number changed because she doesn't mind the calls and in fact rather enjoys talking to people. [BYU Newsnet, 11-29-04]
Something similiar happened to me (although not this extreme) in our first house which had a number very similiar to the hardware store .. Can't say I enjoyed it though