Patriots Quarterback Sues Over Cadillac Playoff Ad
LOS ANGELES (Reuters) - New England Patriots (news) quarterback Tom Brady (news) has sued General Motors Inc. for $2 million, saying the carmaker ran ads he made under an expired contract to promote its Cadillac brand.
Brady, who last weekend led his National Football League team to their third Super Bowl berth in four years, claims in his lawsuit in Los Angeles Superior Court that GM ran newspaper ads in Texas and Boston featuring him for a month after his contract had expired Jan. 1, 2004.
In the suit, filed on Monday, Brady said GM could not resist riding his fame as most valuable player of the 2002 and 2004 Super Bowls to plug its luxury cars after he twice refused to renew a 2003 promotional contract.
GM officials could not immediately be reached for comment.