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Thread: Technology Breakthru: America can now have Scented Bowling Balls

  1. #1
    Smells Like Teen Spirit jmcclain19's Avatar
    Join Date
    Apr 2004

    Technology Breakthru: America can now have Scented Bowling Balls

    America, the Tech breakthru you've been waiting for is here. Scented Bowling Balls.


    Bowling balls now come scented
    Carrie Antlfinger / Associated Press
    Posted: 15 hours ago

    MILWAUKEE (AP) - Odors associated with bowling traditionally include smelly feet, cigarette smoke and beer. But what about grape, amaretto and cherry?

    One bowling ball manufacturer - Storm Products Inc. - is putting fruit and other popular scents into its mid- to high-end bowling balls, resulting in a steady increase in sales.

    More than half the bowlers on the Professional Bowlers Association tour last year used them, including four-time PBA champion Ryan Shafer.

    Shafer, who has a contract with Storm, said he may have won a match two years ago in Kansas City because an opponent was distracted by his black licorice-scented ball.

    "He asked me if I had to use that ball and I said, 'Yes, this ball is working' ... and I think that is why I won," he said.

    Storm Products' first scented balls - green apple and citrus - came out in the spring of 2000. Since then, the company has produced about 40 scents. The current scents are black cherry, chocolate, lemonade, plum, blueberry, grape, banana, cinnamon, orange, amaretto and cherry.

    "It's just a real good feature of our equipment that gets the average consumer really hooked on our stuff," said Steve Kloempken, technical director for Storm Products Inc.

    These aren't balls you currently find in your corner bowling alley, but they're often in the bags of professional or league bowlers.

    Most scents can't be smelled until they are within two or three inches of your nose, although some have stronger odors.

    Brigham City, Utah-based Storm, the fourth-largest bowling ball manufacturer, has a patent pending on the scented balls, which cost $150 to $250. Storm's president and chief executive officer, Bill Chrisman, used to work with cleaners and knew that people associated scents with particular cleaners, so he decided to try it on bowling balls.

    The more popular fragrances, which are added in the liquid used to create the ball's 1- to 1{-inch shell, include cherry, citrus and chocolate.

    "We haven't found one yet that has lost its scent," Kloempken said.

    The company also is considering putting the scents in its lower-end balls that turn up in bowling alleys.

    Neil Stremmel, research director for the United States Bowling Congress in Greendale, Wis., bowling's regulatory body, said most bowlers don't use the balls for scent or color, but for their performance - such as if they curve a certain way.

    But, "I like the smell of my grape ball," he said.

    "It's a secondary thing for the upper echelon or top bowlers," Stremmel said. "I could see newcomers or average bowlers, you know, getting into it for that reason because it's cool or they think somebody might think it's cool."

    The scents can help bowlers' concentration, since many bring the ball near their nose at the lane, Kloempken said.

    "It gets into a natural part of the routine for a lot of the bowlers," he said. "It gets them in a certain frame of mind."

    Joe Cerar Jr., owner of Wisconsin's largest bowling retailer, Bowler's Pro Shop in Milwaukee, attests to that. Cerar said his peppermint-scented ball helped him last year when he competed in the PBA Senior Tournament.

    "I felt more calm and relaxed," he said. "I went from nervous to calm and I was smelling the peppermint."

    Cerar's shop has 15 different scented balls and he said the smell makes a difference when someone chooses between two balls of the same price.

    "On a fringe customer who is undecided, it's sometimes a determining factor," Cerar said.

    Two people, of thousands, have told him they wouldn't buy a ball because of the scent, he said.

    John Petroff, 46, of Milwaukee, was in the shop recently to order cinnamon- and amaretto-scented balls. He has 10 to 20 balls, which include cinnamon apple, wintergreen, blueberry and peppermint scents.

    He doesn't pick them just for their scent, he said, but that doesn't hurt.

    "The bag does smell better especially when you have four or five of them," Petroff said.

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  3. #2
    Be the ball Roy Tucker's Avatar
    Join Date
    May 2001
    Mason, OH

    Re: Technology Breakthru: America can now have Scented Bowling Balls

    The mind reels at the double entendres in this article.

    For a time, I rest in the grace of the world, and am free.

  4. #3
    Mod Law zombie-a-go-go's Avatar
    Join Date
    Jan 2004
    Miskatonic University

    Re: Technology Breakthru: America can now have Scented Bowling Balls

    "I went from nervous to calm and I was smelling the peppermint."
    I love it.
    "It's easier to give up. I'm not a very vocal player. I lead by example. I take the attitude that I've got to go out and do it. Because of who I am, I've got to give everything I've got to come back."
    -Ken Griffey Jr.

  5. #4
    For a Level Playing Field RedFanAlways1966's Avatar
    Join Date
    Apr 2001
    Oakwood, OH

    Re: Technology Breakthru: America can now have Scented Bowling Balls

    I have this strange feeling...

    After a few trips to the local bowling alley, the ball will end up losing it's pleasant smell. It will revert back to smelling like cheapo-stale-beer and an ashtray that is full. You know... that smell that stayed on your body for a week or so after you last visited your local bowling lanes. The bowling alley smell is a bit different than the odor that sticks to ya after lunch at the Waffle House. Different, but both share the distinction of being a God-awful odor.

    If you care about pleasant smells, than avoiding the bowling alley all togehter is probably best. If you like to hang at the bowling alley, then no smell bothers you and your bowling ball does not need a pleasant smell.
    Small market fan... always hoping, but never expecting.

  6. #5
    Member ochre's Avatar
    Join Date
    May 2002

    Re: Technology Breakthru: America can now have Scented Bowling Balls

    The bag does smell better especially when you have four or five of them

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