If we win, we'd probably have to split the money with the deodorant people...
HEAT Playoffs 2005: Welcome to the Red Zone
MIAMI, April 20The Miami HEAT announced today the formal unveiling of their 2005 playoff promotional campaign – The Red Zone. The concept behind The Red Zone is to establish the color RED as a community-wide rallying point; something everyone in South Florida can get behind and participate in. RED will not only be the color fans wear to the game, it will become a recognizable symbol of support for the HEAT in all daily activities.