Do your research. Edmunds.com is not a bad place to start. Get prices from multiple dealers. Most dealerships have an internet sales department and you can get quotes via e-mail. If you want to avoid the haggling over price game you can negotiate a deal entirely electronically. If you belong to a club like Sams or Costco they often will have prearranged pricing with dealers in your area.
Then go to lot, test drive some cars and find what you want.