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Thread: McDonalds bans man from own name

  1. #1
    Maple SERP savafan's Avatar
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    McDonalds bans man from own name

    http://www.news.com.au/story/0,10117...-13762,00.html

    AN Australian lawyer has fired back with a lawsuit against McDonald's after the fast-food giant blocked him for registering his nickname as a trademark.
    Malcolm McBratney vowed not to back down in the battle that erupted earlier this year, when McDonald's took exception to his use of "McBrat" on the uniforms of a local rugby team.

    "What it boils down to is that McDonald's seems to be trying to own not only the McDonald name but everything beginning with Mc," said McBratney, who is a specialist in intellectual property rights.

    "There are a lot of people with Irish and Scottish heritage who'd dispute that, including me, and I'm prepared to take them on."

    McDonald's Australia spokeswoman Kristene Mullen denied the burger giant was trying to monopolise the "Mc" prefix.

    "McDonald's is like any company with intellectual property it wants to protect," Mullen told AFP. "We want to protect our investment, our image and our brand."

    McBratney sponsored the Brisbane Irish rugby union team, which adopted the McBrat tag on the back of their shorts because they claimed his full name would not fit.

    The company objected that McBrat could be confused with McKids. Mullen said that toys with the McKids logo had been on sale in retail outlets since earlier this year.

    But McBratney said a trademark could be challenged in Australia if it had not been used for more than three years, and that McKids had been dormant since it was registered in 1987. His suit seeks to de-register McKids.

    "I think it smacks of corporate arrogance that even though McDonald's is not using the McKids trademark in Australia, it still thinks it can block the registration of a separate trademark that has nothing to do with its business," McBratney said.

    The Brisbane team is boycotting the chain, once a favourite haunt, in a full show of McSupport.

    "Our team, with its Irish heritage, has many Mcs in it and they are all outraged," team spokesman Shane Quinn said. He said the company "really have got to be McKidding."
    My dad got to enjoy 3 Reds World Championships by the time he was my age. So far, I've only gotten to enjoy one. Step it up Redlegs!

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  3. #2
    Big Red Machine RedsBaron's Avatar
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    Re: McDonalds bans man from own name

    I hope McBratney kicks McDonald's McButt.
    "Hey...Dad. Wanna Have A Catch?" Kevin Costner in "Field Of Dreams."

  4. #3
    C-A-T-S CATS! CATS! CATS! WVRed's Avatar
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    Re: McDonalds bans man from own name

    I wonder what McDonalds thinks of the word "McJob"?
    Quote Originally Posted by savafan View Post
    I've read books about sparkling vampires who walk around in the daylight that were written better than a John Fay article.

  5. #4
    RZ Chamber of Commerce Unassisted's Avatar
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    Re: McDonalds bans man from own name

    Too many McLawyers with too little to do. Go get 'em, McBratney!
    /r/reds

  6. #5
    Please come again pedro's Avatar
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    Re: McDonalds bans man from own name

    McDonalds McSucks.
    Get your nunchucks and the keys to your dad's car. I know where we can get a gun

  7. #6
    Hisssssssss Yachtzee's Avatar
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    Re: McDonalds bans man from own name

    McFascists!

  8. #7
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    Re: McDonalds bans man from own name

    Anyone who eats at McDonalds has to be McNuts anyway. Worst fast food on the McEarth. Rather eat at McWendys or McHardys. Best is at McHome on my McGrill.

  9. #8
    Hey Cubs Fans RFS62's Avatar
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    Re: McDonalds bans man from own name

    I don't know. Their wormburger is pretty McTasty
    "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."
    ~ Mark Twain

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    Re: McDonalds bans man from own name

    RFS62, most of the time the worms are still alive and I just can't just go for that. Any body have Whataburgers where you live? They have them here and in Pensacola, I kind of like them myself. Wish I could get an ole Maderite from Greenville Ohio right about now.

  11. #10
    Hey Cubs Fans RFS62's Avatar
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    Re: McDonalds bans man from own name

    Quote Originally Posted by Johnny Vander m
    RFS62, most of the time the worms are still alive and I just can't just go for that.
    Yeah, you gotta draw the line somewhere.

    Any body have Whataburgers where you live? They have them here and in Pensacola, I kind of like them myself.
    I've seen them in Texas also.
    "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."
    ~ Mark Twain

  12. #11
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    Re: McDonalds bans man from own name

    Quote Originally Posted by Johnny Vander m
    Anyone who eats at McDonalds has to be McNuts anyway. Worst fast food on the McEarth. Rather eat at McWendys or McHardys. Best is at McHome on my McGrill.
    Couldn't agree with you McMore.

    Rem

  13. #12
    RZ Chamber of Commerce Unassisted's Avatar
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    Re: McDonalds bans man from own name

    Quote Originally Posted by Johnny Vander m
    Any body have Whataburgers where you live? They have them here and in Pensacola, I kind of like them myself. Wish I could get an ole Maderite from Greenville Ohio right about now.
    I have a Whataburger in my neighborhood. The burger's a little on the salty side, and it seems like every other one I get has a bone chip in it. There's something about Whataburger's ketchup that I really like, though. The company is based in Corpus Christi.

    Maid-Rite is based in Iowa. I tried it once when I lived in Wisconsin. The company's still around and you just might be able to find one. http://www.maid-rite.com/

    edit: Looks like there's a new Maid-Rite location in Piqua.
    Last edited by Unassisted; 07-14-2005 at 11:51 AM.
    /r/reds

  14. #13
    Harry Chiti Fan registerthis's Avatar
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    Re: McDonalds bans man from own name

    Quote Originally Posted by Johnny Vander m
    Anyone who eats at McDonalds has to be McNuts anyway. Worst fast food on the McEarth. Rather eat at McWendys or McHardys. Best is at McHome on my McGrill.
    Hah hah

    Agreed!

  15. #14
    Vavasor TRF's Avatar
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    Re: McDonalds bans man from own name

    Quote Originally Posted by Unassisted
    I have a Whataburger in my neighborhood. The burger's a little on the salty side, and it seems like every other one I get has a bone chip in it. There's something about Whataburger's ketchup that I really like, though. The company is based in Corpus Christi.

    Maid-Rite is based in Iowa. I tried it once when I lived in Wisconsin. The company's still around and you just might be able to find one. http://www.maid-rite.com/

    edit: Looks like there's a new Maid-Rite location in Piqua.
    I love whataburger wednesday. 2 for the price of one. i prefer the triple with cheese.
    Suck it up cupcake.

  16. #15
    Hisssssssss Yachtzee's Avatar
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    Re: McDonalds bans man from own name

    Quote Originally Posted by Johnny Vander m
    Anyone who eats at McDonalds has to be McNuts anyway. Worst fast food on the McEarth. Rather eat at McWendys or McHardys. Best is at McHome on my McGrill.

    Burger of the Gods (courtesy of Alton Brown)

    1/2 lb. Ground Sirloin
    1/2 lb. Ground Chuck
    1/2 tsp. Kosher Salt

    mix it up in a bowl, make into 4 patties and throw them on the grill. Delicious!


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