From today's LA Times:
Just when you think that sports teams have covered every possible inch of stadiums and arenas with advertising, they find another spot.
Foot Locker announced Tuesday that it has signed a one-year contract with the Lakers to advertise atop the mops that dry the court during games at Staples Center.
We're not making this up. And look for other teams to follow suit.
Kurt Robinson, founder of No Sweat Wipe, the Garden Grove company that makes the mop, said, "After people see it, we hope to go out and seek other deals."
The Lakers and No Sweat Wipe have a two-year, five-figure contract, with the second year still unsold. They will split the advertising revenue, meaning they've found a way to clean up while cleaning up.
Maybe ML Baseball will sell the rights to sculpt a companies' logo in the grass. Ideas?