Turn Off Ads?
Results 1 to 10 of 10

Thread: No more E.D. commercials during NFL games

  1. #1
    Maple SERP savafan's Avatar
    Join Date
    Jun 2000
    Location
    Cincinnati, Ohio
    Posts
    17,584

    No more E.D. commercials during NFL games

    Thus ends some of the more humorous moments on Superbowl Sunday.


    http://adage.com/news.cms?newsId=47382

    January 09, 2006
    QwikFIND ID: AAR29C
    By Rich Thomaselli

    NEW YORK (AdAge.com) -- The national football league plans to cut its ties with erectile-dysfunction drug ads, highlighting growing concerns about increasingly risqué creative in the category and leaving manufacturers with a dearth of major sports marketing platforms for their brands.

    $18 million
    The League has decided not to renew its $18 million sponsorship agreement with Levitra when the three-year deal expires on March 31 and will, in fact, distance itself from ED ads altogether. NFL spokesman Brian McCarthy said, “We do not have plans to secure a sponsor in this category.”

    This is a blow to Schering-Plough, which co-markets Levitra in the U.S. with Bayer, and to their ED drug rivals, all of which have used televised sports as a way to communicate their message to American men in a context that helps reduce any stigma attached to taking the pills.

    The NFL in particular seemed a perfect home for their ads: Football is the most popular team sport in the country, has the highest TV ratings and has a male-skewing audience. Two years ago, both Levitra and Eli Lilly’s Cialis advertised on the Super Bowl.

    Provocative ads
    But, to the dismay of critics, the content of the advertising changed from addressing the issue of impotence to a more sexy, provocative feel. The erectile dysfunction category has been a lightning rod for criticism of direct-to-consumer advertising from the public and politicians.

    “When we began [sponsorship in] the category it was a men’s health issue,” an NFL executive said. “The marketing and advertising took a different direction in the entire category.”

    The league signed the deal with Levitra in August of 2003, and initial advertising included a separate campaign called “Tackling Men’s Health,” which featured former NFL coach Mike Ditka.

    Sports deals dwindle
    ED drug marketers have a few remaining sports-sponsorship deals. Cialis sponsors a golf tournament on the PGA Tour and Viagra is a partner of Major League Baseball, sponsoring the Comeback Player of the Year awards, (which prompted San Francisco Chronicle columnist Scott Ostler to opine, “I’d love to see that trophy.”)

    John Brody, Major League Baseball’s senior VP-corporate sales and marketing, said the league was happy with its Viagra partnership and hopes it can expand in the future. “We’ve had a number of meetings with Pfizer on how to work within the framework” of a new Pharmaceutical Research and Manufacturers of America code of conduct, Mr. Brody said. “But we want to work with them. The category -- and I want to emphasize that we don’t believe this is true of our partner -- has changed a bit in its advertising creative. ... But we entered this partnership believing ED is a men’s health and wellness issue, and we still believe that and still believe Pfizer portrays it as such.”

    Viagra and Nascar
    Pfizer’s Viagra had also been the main sponsor for Nascar driver Mark Martin since 2000 before ending the sponsorship after the 2005 season. Nascar said it is up to individual teams to decide whether an ED drug sponsorship is right for them.

    Neither the National Hockey League nor the National Basketball Association have ED sponsorships.

    NFL spokesman Mr. McCarthy said the NFL’s Web site and TV networks that air pro football games will still be free to accept ads from the category. But it seems doubtful ED ads will run on those platforms. The PhRMA guidelines include one that states, “DTC television and print advertisements should be targeted to avoid audiences that are not age appropriate for the messages involved.” That would all but prohibit ED drug ads on TV until late evening hours and makes Web ads for the drugs a tricky proposition.

    NFL and other drugs
    Mr. McCarthy stressed that the NFL is not shying away from pharmaceutical partners. The league reversed a self-imposed ban on health-care sponsorship and advertising in 2003 and, in fact, has open categories in seven of the eight areas it initially identified as acceptable: allergies; cholesterol reducers; dermatology; diabetes; gastrointestinal; hair renewal and growth; and prostate medication. The eighth was erectile dysfunction.
    My dad got to enjoy 3 Reds World Championships by the time he was my age. So far, I've only gotten to enjoy one. Step it up Redlegs!

  2. Turn Off Ads?
  3. #2
    You know his story Redsland's Avatar
    Join Date
    Nov 2000
    Location
    Norfolk, VA
    Posts
    7,714

    Re: No more E.D. commercials during NFL games

    Quote Originally Posted by savafan
    This is a blow...
    :ughmamoru
    Makes all the routine posts.

  4. #3
    RZ Chamber of Commerce Unassisted's Avatar
    Join Date
    Jul 2003
    Location
    San Antonio
    Posts
    13,463

    Re: No more E.D. commercials during NFL games

    Such an irony that the NFL chose to ban this product when it stiffened its ad rules.

  5. #4
    For a Level Playing Field RedFanAlways1966's Avatar
    Join Date
    Apr 2001
    Location
    Oakwood, OH
    Posts
    11,771

    Re: No more E.D. commercials during NFL games

    Related news...

    Rafeal Palmeiro, when asked about this, emphatically pointed a finger toward reporters as he spoke. Palmeiro stated that "I have never used erectile-dysfunction drugs."

    This news caused a lot of older men to really wonder what is in those Miguel Tejada B-12 syringes and a lot of women to wonder how big they really make those athletic cups worn by ballplayers.
    Small market fan... always hoping, but never expecting.

  6. #5
    Unsolicited Opinions traderumor's Avatar
    Join Date
    Aug 2002
    Location
    Right Down Broadway
    Posts
    18,713

    Re: No more E.D. commercials during NFL games

    I thought that was what the cheerleaders were for

    And the "get lucky" beer commercials

    I dunno, the ED ads aren't any worse than all the other risque stuff that gets air time during an NFL game
    Can't win with 'em

    Can't win without 'em

  7. #6
    Just The Big Picture macro's Avatar
    Join Date
    Jun 2000
    Location
    The Bluegrass State
    Posts
    6,150

    Re: No more E.D. commercials during NFL games

    I have no reason to believe that their reasoning is the same as the NFL, but Mark Martin's #6 car will be switching from this...


    ...to this for the 2006 season...


    Help stamp out, eliminate, and do away with redundancy.

  8. #7
    Raaaaaaaandy guttle11's Avatar
    Join Date
    Apr 2005
    Posts
    4,118

    Re: No more E.D. commercials during NFL games

    Quote Originally Posted by macro
    I have no reason to believe that their reasoning is the same as the NFL, but Mark Martin's #6 car will be switching from this...


    ...to this for the 2006 season...


    He better not hit the wall. His car won't be nearly as stiff as he is used to.

    On a semi-related note, why are Viagra pills blue?
    "I saw Wedding Crashers accidentally. I bought a ticket for Grizzly Man and went into the wrong theater. After an hour, I figured I was in the wrong theater, but I kept waiting. That’s the thing about bear attacks. They come when you least expect it."-Dwight K. Schrute

  9. #8
    THAT'S A FACT JACK!! GAC's Avatar
    Join Date
    Apr 2001
    Location
    Bellefontaine, Ohio
    Posts
    26,692

    Re: No more E.D. commercials during NFL games

    What is erectile dysfunction anyway? Do men actually have this problem?
    "panic" only comes from having real expectations

  10. #9
    Hey Cubs Fans RFS62's Avatar
    Join Date
    Apr 2000
    Location
    New York
    Posts
    16,599

    Re: No more E.D. commercials during NFL games

    Quote Originally Posted by GAC
    What is erectile dysfunction anyway? Do men actually have this problem?

    I was wondering that myself.
    "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."
    ~ Mark Twain

  11. #10
    post hype sleeper cincinnati chili's Avatar
    Join Date
    Apr 2001
    Location
    Denver
    Posts
    10,887

    Re: No more E.D. commercials during NFL games

    The NFL is boycotting Eric the Red?

    ED should sue.
    ". . . acquiring J. Blanton from Oakland for, apparently, Bailey/Cueto, Votto and a lesser prospect. I do it in a second . . . The Reds' equation this year is simple: Make Matt Belisle your #3 starter . . . trade for Blanton, win 85 or more, be in the mix all summer." - Paul Daugherty, Feb. 8, 2008


Turn Off Ads?

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Board Moderators may, at their discretion and judgment, delete and/or edit any messages that violate any of the following guidelines: 1. Explicit references to alleged illegal or unlawful acts. 2. Graphic sexual descriptions. 3. Racial or ethnic slurs. 4. Use of edgy language (including masked profanity). 5. Direct personal attacks, flames, fights, trolling, baiting, name-calling, general nuisance, excessive player criticism or anything along those lines. 6. Posting spam. 7. Each person may have only one user account. It is fine to be critical here - that's what this board is for. But let's not beat a subject or a player to death, please.

Thank you, and most importantly, enjoy yourselves!


RedsZone.com is a privately owned website and is not affiliated with the Cincinnati Reds or Major League Baseball


Contact us: Boss | GIK | BCubb2003 | dabvu2498 | Gallen5862 | LexRedsFan | Plus Plus | RedlegJake | redsfan1995 | The Operator | Tommyjohn25