I guess he needs to feed his kids gold puddin'?
Detroit -- Joe Montana, the only three-time Super Bowl Most Valuable Player, was one of only three Super Bowl MVPs who turned down the NFL's invitation to take part in pregame ceremonies for Super Bowl XL.
Montana also declined the league's invitation for a news conference with all the MVPs after Commissioner Paul Tagliabue's Friday news conference.
"We were disappointed we weren't able to work it out with him," said Greg Aiello, the NFL's vice president of public relations.
The former MVPs were guaranteed $1,000 for incidental expenses while in Detroit. The NFL also provided each former Super Bowl MVP with two first-class airplane tickets, a hotel room, a Cadillac for the weekend, two tickets to the game, two tickets to the Friday night commissioner's party, two tickets to a Saturday night party and two tickets to a Sunday tailgate party. There also were opportunities for paid appearances arranged by the NFL.
Two sources close to the league said Montana refused to attend over money. One of the sources said Montana asked for a guarantee of at least $100,000 for appearances if he came here, and the league said it would not make that guarantee. Tom Brady, who has won the Super Bowl MVP award twice, handled the coin toss to start the game, making him the first active player to perform that chore.
MVPs representing 32 of the 39 previous Super Bowls were on hand. Besides the 49ers' Montana, the only ones missing were Pittsburgh's Terry Bradshaw (a two-time MVP), Jake Scott (a Miami defensive back who was MVP in SB VII) and the late Harvey Martin (a Dallas defensive lineman who was co-MVP in SB XII). The issue with Bradshaw also reportedly was money; Scott is on vacation in Australia.