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Thread: MLB announces Holiday Inn Hotels as official hotel of MLB and the Cincinnati Reds

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  1. #1
    Maple SERP savafan's Avatar
    Join Date
    Jun 2000
    Cincinnati, Ohio

    MLB announces Holiday Inn Hotels as official hotel of MLB and the Cincinnati Reds

    So, the big question not answered in this article, how much money are the Reds making in this new sponsorship deal? With moves like this, and the hopefully soon to be completed sale of the Washington Nationals, the Reds could be seeing a bit more income soon.


    MLBP, MLBAM and InterContinental Hotels Group Family of Brands Reach
    Agreement on 3-year Sponsorship Deal; Select Holiday Inn as Lead Brand in

    NEW YORK, April 27 /PRNewswire-FirstCall/ -- Major League Baseball
    Properties (MLBP), Major League Baseball Advanced Media (MLBAM), and the
    InterContinental Hotels Group (IHG) (NYSE: IHG; London) (ADRs), owner of
    the InterContinental(R) Hotels & Resorts, Crowne Plaza(R), Holiday Inn(R),
    Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and
    Hotel Indigo(TM) brands, today announced a three-year sponsorship agreement
    to make Holiday Inn hotels the "Official Hotel of Major League Baseball."
    This is the largest relationship in U.S. professional sports between a
    league property and a member of the hotel industry.

    This MLB sponsorship gives IHG, the world's largest hotel group,
    exclusive category rights. In addition to being the "Official Hotel of
    Major League Baseball," Holiday Inn today unveiled five new Club
    sponsorship agreements with the Atlanta Braves, Chicago White Sox,
    Cincinnati Reds, Los Angeles Dodgers and Minnesota Twins.

    "We are thrilled to forge this new partnership with the
    InterContinental Hotels Group and name Holiday Inn the Official Hotel of
    Major League Baseball," said Tim Brosnan, Executive Vice President,
    Business, Major League Baseball. "This new agreement is consistent with our
    strategy to partner with brands that are leaders in their respective
    category and will further our goal to create innovative and powerful
    platforms that will further engage consumers at both MLB ballparks and
    Holiday Inn hotels across the country."

    "We are excited to join these two iconic brands -- America's favorite
    hotel and America's favorite pastime. Linking Holiday Inn and Major League
    Baseball is a natural and logical move," said Mark Snyder, Senior Vice
    President, Brand Management, Holiday Inn Hotels and Resorts in the
    Americas. "Research shows that large numbers of baseball fans are also
    loyal Holiday Inn guests, and vice-versa. We look forward to the
    possibilities of what we can accomplish together with Major League Baseball
    for our mutual fans."

    According to a national study conducted by Scarborough Research, more
    than 6 in 10 Holiday Inn guests (13.5 million) are self-identified MLB
    fans. Additionally, MLB ballpark attendees comprise approximately one
    quarter (24%) of Holiday Inn guests and account for more traffic to Holiday
    Inn hotels than attendees of any other sport.

    As part of the sponsorship, Major League Baseball experiences and
    merchandise will be incorporated into Priority Club Rewards, the loyalty
    program for guests of IHG's family of hotels, including InterContinental
    Hotels & Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express,
    Staybridge Suites, Candlewood Suites and Hotel Indigo brands. Priority Club
    Rewards members can earn "once-in-a-lifetime" MLB experiences including
    being on-field to watch batting practice at an All-Star Game or throwing
    out a ceremonial first pitch prior to a World Series game. In addition,
    members will be able to gain access to MLB Authentic Collection apparel,
    officially licensed MLB merchandise as well as select MLB regular season,
    All-Star Game and postseason tickets.

    "Like Major League Baseball, IHG is committed to creating memorable
    experiences for its most loyal customers. This sponsorship will allow us to
    offer members of Priority Club Rewards unique opportunities that will be
    impossible to find anywhere else within our industry," said Steve Sickel,
    Senior Vice President, Multibrand and Relationship Marketing,
    InterContinental Hotels Group. "It's all a part of the ways we're sharing
    the joy of America's pastime and the benefits of this sponsorship with our

    As part of the agreement, Holiday Inn will make significant media
    commitments to national Major League Baseball television rightsholders, as
    well as to other MLB-produced programming. Holiday Inn also will be a
    participating sponsor of All-Star FanFest, the interactive baseball theme
    park that opens Major League Baseball All-Star Week. Holiday Inn will be
    the title sponsor of a premier attraction at the five-day event, which
    opens Friday, July 7 and runs through Tuesday, July 11. This year, All-Star
    FanFest will take place at the David L. Lawrence Convention Center in
    Pittsburgh, Pennsylvania.
    Additionally, Holiday Inn in conjunction with MLB will offer MLB fans
    the chance to win the "ultimate road trip." This trip is part of a larger
    strategy to engage MLB fans and Holiday Inn guests. Further details will be
    announced later in the season.

    About Major League Baseball Properties
    The Major League Baseball Clubs formed Major League Baseball Properties
    (MLBP) in 1966 as the Club's agent for marketing and trademark licensing
    and protection. Major League Baseball Properties is responsible for
    managing consumer licensing activities, developing national advertising
    campaigns, cultivating sponsorship opportunities with major consumer brands
    and corporations, growing the game and the business of baseball outside the
    United States and creating national marketing programs in conjunction with
    Clubs, broadcast rightsholders and national sponsors. MLBP also operates a
    full- service video and audio production unit (Major League Baseball
    Productions), a publishing division and stock photo licensing agency, and
    manages logistics for the All-Star Game and World Series as well as all
    other special events. For more information on Major League Baseball, log on
    to http://www.MLB.com.

    About MLB Advanced Media, LP
    Established in June 2000 following a unanimous vote by the 30 Major
    League Baseball club owners to centralize all of Baseball's Internet
    operations, MLB Advanced Media LP (MLBAM) is the interactive media and
    internet company of Major League Baseball. MLBAM manages the official
    league site, http://www.MLB.com, and each of the 30 individual Club sites to
    create the most comprehensive Major League Baseball resource on the
    Internet. MLB.com offers fans the most complete baseball information on the
    web, including up-to-date statistics, game summaries, extensive historical
    information, and exclusive features about Major League Baseball events and
    programs, including on-line ticket sales, baseball merchandise,
    authenticated memorabilia and collectibles, fantasy games, live and
    archived radio broadcasts of every game, live and archived video webcasts
    of entire games, pitch-by-pitch enactment of games, and hosted post-game
    video highlight shows.

    About InterContinental Hotels Group
    InterContinental Hotels Group PLC of the United Kingdom (NYSE: IHG;
    London) (ADRs) is the world's largest hotel group by number of rooms.
    InterContinental Hotels Group owns, manages, leases or franchises, through
    various subsidiaries, over 3,600 hotels and 537,000 guest rooms in nearly
    100 countries and territories around the world. The Group owns a portfolio
    of well recognized and respected hotel brands including InterContinental(R)
    Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels
    and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood
    Suites(R) and Hotel Indigo(TM), and also manages the world's largest hotel
    loyalty program, Priority Club(R) Rewards. InterContinental Hotels Group
    offers information and online reservations for all its hotel brands at
    http://www.ichotelsgroup.com and information for the Priority Club Rewards program
    at http://www.priorityclub.com. For the latest news from InterContinental Hotels
    Group, visit our online Press Office at http://www.ihgplc.com/media.
    About Holiday Inn

    Holiday Inn Hotels & Resorts is part of the InterContinental Hotels
    Group family of brands with global headquarters in the U.K. and Americas
    headquarters in Atlanta. With more than 1,400 properties worldwide and
    nearly 1,000 in the U.S., Holiday Inn is the most recognized lodging brand
    in the world and certainly the most iconic. Since 1952 full-service Holiday
    Inn hotels have provided the services that business travelers need, while
    also offering a comfortable, casual atmosphere where vacationing guests can
    relax and enjoy amenities such as restaurants and room service, swimming
    pools, fitness centers, and comfortable lounges. Additional features such
    as meeting space and onsite business centers, KidSuites(R) rooms,
    Holidome(R) indoor recreation centers, the Kids Eat Free and Kids Stay Free
    programs and Priority Club Rewards memberships have helped to establish the
    Holiday Inn brand as "America's Hotel." Call 1-800-HOLIDAY or log onto
    http://www.holiday-inn.com for more information or to book a reservation.
    Last edited by savafan; 04-27-2006 at 01:04 PM.
    My dad got to enjoy 3 Reds World Championships by the time he was my age. So far, I've only gotten to enjoy one. Step it up Redlegs!

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