Svend Jansen: Louisville Bats Front Office Journal #1 Contributed by Svend Jansen Tuesday, 07 March 2006 Ahhh, I know baseball season must be getting close if I am writing a journal entry for BDD. It’s amazing how fast the off-season goes, especially after January 1. That is when it truly starts to pick up. Now we are exactly one month from our Opening Day, April 6, and I still feel like there is a lot to do. In this journal entry, I am going to try to describe what the off season is like for me here in Louisville.
Our season ended early for the second straight year, not making the playoffs again. Basically the months of September and October are used to catch up on things, mostly rest for me, and do some end of season stuff. There isn’t much sales work to be done since most people are thinking football and since our season is seven months away, they are hardly thinking baseball.
In the off-season, everyone in the office works in sales, whether our GM is selling a $25,000 sponsorship or an intern is selling a $63 mini plan, every person does sales. I do a mix of things, mostly focusing on season tickets and sponsorships.
Around the holidays, things are pretty slow around here. Around Christmas, the office is given from December 23 – January 1 off, which is very nice, especially for me since my family lives in Connecticut and I get to spend some time up there with them.
After the first of the year, things kick into high gear. I get into the media guide full speed, updating all of the record information that has changed from the past year. Jim Kelch, our radio broadcaster, helps me tremendously with his “yellow sheets” on which he has gone through our media guide and given me all the new record holders and updated statistics from the past year. It is a great help and I couldn’t do it without him.
Once I am done with those, I work on the player bios, the front of the book. I do it this way because when I start the guide in late December, most of the players have not been signed yet. The Reds help me tremendously with this section of the book, as they send down their 2006 media guide bios on a CD, which I then am able to paste into my book, with some adjustments.
I try to devote two hours a day to the guide, usually in the afternoon from 3-5. This is when we have the least amount of sales, and the office is usually pretty quiet. Now on March 6, the guide is off to the printer and in record time. I should have it back in a week or two. It’s always a great day when they arrive.
For the next month, it will be a mix of things getting ready for the season. Getting credentials out, finishing up our catering schedule with the restaurants that cater for the press box, selling more season tickets and just anything else that comes up. It’s a fun time and we even have a little March Madness to look forward to. GO HOOSIERS!
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