Clear Channel swaps local programming
The "Sports Animal" has chased Jerry Springer out of his home at WCKY-AM 1530.
Clear Channel Communications Inc. will move its sports-talk programming, known as "Homer" and the "Sports Animal," from WSAI-AM 1360 to the 1530 dial position. That will give the sports-talk format a 50,000-watt broadcast signal, 10 times more powerful than the current home of Clear Channel sports talkers Tom Gamble, Richard Skinner and Lance McAlister.
Clear Channel's "progressive talk" format, now on WCKY, will move to WSAI, effective July 7. The move means a weaker signal for the liberal talk show hosts that now populate WCKY, including former Cincinnati Mayor Jerry Springer, comedian Al Franken and other national feeds from Air America.
"Homer's always done well, whether it be ratings or revenue," said Clear Channel Program Director Darryl Parks, Clear Channel's local director of AM operations. "We just figured we can maximize it," with the signal boost, he said.
Homer has the broadcast rights for the Cincinnati Bengals and recently became the radio home of University of Kentucky basketball. It also is the local affiliate for Fox Sports Radio.
It is one of eight radio stations operated in Cincinnati by Clear Channel Communications Inc. (NYSE: CCU), a global media and entertainment company based in San Antonio, Texas.