Just bought it today. First Madden game i've bought since 2004, so im still adjusting to all the changes.
Seems like the gameplay is much better. I bought NCAA Football 2006 last year and it is similar in a lot of respects. I can't really tell much of a difference in the running game features though. The new(to me) kicking features are hard to figure out.
I think ill try out the franchise mode tonight.