Well this link says it all. It looks like the Reds ownership cares more about making money than winning. Not only did they make 18 million in 05, the value of the team appreicated 8%. They have the money to go out and get a top notch pitcher. I know the goal in any business is to make money, however you have to spend money to make money. If their goal was to break even, and increase the payroll by 20 million, they value of the team would increase and revenue would increase as well with increased ticket sells. No excuses.