Turn Off Ads?
Page 1 of 3 123 LastLast
Results 1 to 15 of 39

Thread: Super Bowl Advertising

  1. #1
    Titanic Struggles Caveat Emperor's Avatar
    Join Date
    Dec 2004
    Location
    The 513
    Posts
    12,623

    Super Bowl Advertising

    Every year, USA Today has viewers rank the best ads in the Super Bowl -- the chart of the winning ads is here: http://www.usatoday.com/money/advert...er-chart_x.htm

    Personally, I thought most of the ads this past year were crap. Most of the Bud ads (especially the "Crab" one that scored the highest) seemed just a little off this year.

    My two favorite ads didn't make the Top 10: the Robert Goulet "Emerald Nuts" ad, which won in my mind for running with such an amazingly random concept and making it work, and the Coca-Cola "Grand Theft Auto" good deeds commercial, which is a total riot if you've ever played any of the video games. I also REALLY liked the K-Fed ad with him rapping into a security camera at a fast food joint.

    So, what were the favorites around here?

    Budweiser wins with crabby crawlers as Anheuser-Busch takes seven of top 10
    By Bruce Horovitz, USA TODAY

    Anheuser-Busch continued its Super Bowl ad supremacy with a commercial that pure and simple made folks smile.

    For a record ninth-consecutive year, the beer giant won USA TODAY'S exclusive Ad Meter real-time consumer focus group ranking of Super Bowl commercials.

    The winning ad featured a group of computer-generated crabs on the beach bowing down at the altar of an ice chest filled with Budweiser. The red chest with two Buds for antennae looks like a giant crab — which a crab army worships as the sun sets behind it. That's the kind of gentle, visual humor folks apparently wanted most this year.

    Folks such as Doyle Wind. The retired bread salesman from Houston says he particularly objects to ads with violence in light of the Iraq war. "My next door neighbor has three sons over there right now," he says. "The way things are going now, we don't need to be reminded of all that. There's too much sadness now in the country. I guess that's why I enjoy the funny (ads) more."

    The crab ad aired in the fourth quarter, becoming the first Ad Meter winner from that late in the game. A-B also walked off with four of the top five-rated commercials. And seven of the top 10.

    The crustaceans' visual humor has another advantage after Sunday for the international brewer. Explains Bob Lachky, A-B creative chief, at A-B: 'We try to find something that will play around the world."

    This year, the usual array of humorous Super Bowl commercials had to fight off surprising competition from ads that made folks feel warm and fuzzy. But in the end, viewers wanted to laugh.

    "Humor gets me over anything — not stupid humor," says Kathleen Stobie, a Silver Spring, Md., resident who is a coordinator with her county government.

    By contrast, slapstick violence sometimes worked and sometimes didn't. Panelists loved the Bud Light ad about a guy who takes a Rock, Paper, Scissors game too literally — and tosses a real rock to win a Bud Light. It finished third.

    But they had little patience with another Bud Light ad featuring people who replace fist pumps with a series of face slaps.

    With U.S. beer sales growth flat — particularly domestic brews — A-B once again went all out to win the Super Bowl of advertising. It broadcast nine commercials over five minutes of multimillion-dollar air time.

    But the unusually high ranking of a Doritos commercial about a Doritos-eating guy who is distracted by a cute girl — the winner of an online contest for amateur videos — may shake up the future of Super Bowl advertising.

    It's the first time a major marketer entrusted a Super Bowl spot fetching up to $2.6 million for 30 seconds of air time to a novice.

    The fourth-place spot was filmed for $12 — the price of the four bags of Doritos. Compare that with those it beat, several special effects-laden pro spots costing upwards of $1 million to make.

    This also was the first year in which a majority of marketers clearly felt compelled to air commercials aimed at driving consumer to their websites. With ad rates at record levels and consumer eyes increasingly straying from the TV screen to the computer screen, marketers are looking to have their messages have traction beyond the big game. website names were attached to virtually every ad.

    If ever there was a Super Bowl whose messages were directly aimed at the twentysomething and under crowd, this was it. That's why a Coke ad had the feel of a video game. It's why Chevrolet put young girls in a car in Manhattan that is swarmed by bare-chested guys. And it's why Nationwide chose Kevin Federline, Britney Spear's estranged hubby.

    Call it the Anything For Attention Bowl. Many marketers took the low road for that attention. Snickers had two men kissing over a candy bar. A-B filled most of 30 seconds with face-slapping. And GoDaddy.com offered-up a sanitized version of a wet T-shirt contest.

    It's as if some marketers momentarily forgot how turned-off Super Bowl viewers were three years ago by the attention-getting gambit of Janet Jackson's half-time wardrobe malfunction that bared one breast.

    Apparently, just about anything that's edgy — if not bizarre — is getting Madison Avenue's green light, again.

    But once again, automakers couldn't buy a break. Despite six ads from three car companies, none made the viewers' top 10.

    Augustina Foglietta, an accountant from Houston, summed up the feeling of many about car commercials. "Hate 'em," she says. "I think they're boring, and there's just too many of 'em."
    Last edited by Caveat Emperor; 02-05-2007 at 07:58 AM.
    Championships Matter.
    23 Years and Counting...

  2. Turn Off Ads?
  3. #2
    THAT'S A FACT JACK!! GAC's Avatar
    Join Date
    Apr 2001
    Location
    Bellefontaine, Ohio
    Posts
    26,662

    Re: Super Bowl Advertising

    Most were pretty ho-hum IMO. Liked the Bud Light one though with the two gorillas in the zoo.
    "panic" only comes from having real expectations

  4. #3
    For a Level Playing Field RedFanAlways1966's Avatar
    Join Date
    Apr 2001
    Location
    Oakwood, OH
    Posts
    11,686

    Re: Super Bowl Advertising

    Definitely ho-hum... however, I want to "work" in godaddy.com's marketing department.
    Small market fan... always hoping, but never expecting.

  5. #4
    Baseball card addict MrCinatit's Avatar
    Join Date
    Feb 2005
    Location
    Piqua
    Posts
    4,429

    Re: Super Bowl Advertising

    It's getting to the point where I am going to be watching the game and taking my breaks during the commercials during the Super Bowl.

  6. #5
    Member
    Join Date
    Mar 2005
    Posts
    332

    Re: Super Bowl Advertising

    Most i thought were boring but the k-fed was kinda funny . other than that nothing really stood out to me .But i'll second the i want to work in the godaddy.com in the marketing department.

  7. #6
    Be the ball Roy Tucker's Avatar
    Join Date
    May 2001
    Location
    Mason, OH
    Posts
    12,043

    Re: Super Bowl Advertising

    I officially am a grumpy old man. I found very few SB commercials entertaining and too many violent or just un-funny.

    Get off my lawn.

    Pay attention to the open sky

  8. #7
    Matt's Dad RANDY IN INDY's Avatar
    Join Date
    May 2000
    Location
    Brownsburg, Indiana
    Posts
    15,268

    Re: Super Bowl Advertising

    Bunch of "commercial people" might be looking for jobs this morning. For Super Bowl commercials, last night's collection was pretty bad.
    Talent is God Given: be humble.
    Fame is man given: be thankful.
    Conceit is self given: be careful.

    John Wooden

  9. #8
    Member RedsFan75's Avatar
    Join Date
    Oct 2002
    Location
    Cincinnati
    Posts
    1,510

    Re: Super Bowl Advertising

    I liked the Coca Cola GTA themed one... The Crab one wasn't as bad as some of the others...

    Really disliked the Snickers one, and the face slapping one, and... wait... I don't have enough time to type out all the ones I disliked...
    In those things which we commit to practice we can master, and with mastery we have the freedom to use these skills whenever we desire, without this practice we are slaves to our inability.

  10. #9
    Member
    Join Date
    Mar 2002
    Location
    Mattoon, IL
    Posts
    71

    Re: Super Bowl Advertising

    I was surprised that Coke aired that "Grand Theft Auto" spot. It's been used as a commercial for several months in movie theaters.

    I did like the Kevin Federline ad- probably more so if there wasn't so much publicity about it and I knew everything about it before it aired.

    I wish careerbuilder.com would go back to using the monkeys in the office. I couldn't believe they showed three different spots with the office workers in the woods- none of which was funny.

  11. #10
    Member
    Join Date
    Sep 2004
    Location
    Hartford City, IN
    Posts
    322

    Re: Super Bowl Advertising

    Quote Originally Posted by Eric in IL View Post
    I wish careerbuilder.com would go back to using the monkeys in the office. I couldn't believe they showed three different spots with the office workers in the woods- none of which was funny.
    I agree with you, except that "He's ready for you now, you need to take off your shirt" line was pretty good.

  12. #11
    Hisssssssss Yachtzee's Avatar
    Join Date
    Mar 2003
    Location
    Land of the Lost
    Posts
    7,251

    Re: Super Bowl Advertising

    I'm with my boss on this one. If I had the choice between watching a great Super Bowl with bad commercials or a bad Super Bowl with great commercials, I'll take the great Super Bowl. While I enjoy a clever ad like anyone else, a compelling game on the field is what keeps me tuned in.
    Burn down the disco. Hang the blessed DJ. Because the music that he constantly plays, it says nothing to me about my life.

  13. #12
    Danger is my business! oneupper's Avatar
    Join Date
    Jun 2004
    Location
    Back in Florida
    Posts
    8,142

    Re: Super Bowl Advertising

    I thought the Coke "inside the machine" one was kind of cute.
    "A person is smart. People are dumb, panicky, dangerous animals and you know it."

    http://dalmady.blogspot.com

  14. #13
    SERP Emeritus paintmered's Avatar
    Join Date
    Jul 2001
    Location
    Cbus
    Posts
    7,042

    Re: Super Bowl Advertising

    Quote Originally Posted by Yachtzee View Post
    I'm with my boss on this one. If I had the choice between watching a great Super Bowl with bad commercials or a bad Super Bowl with great commercials, I'll take the great Super Bowl. While I enjoy a clever ad like anyone else, a compelling game on the field is what keeps me tuned in.
    Unfortunately, I don't think we got either last night (unless you are a Colts fan).
    What if this wasn't a rhetorical question?

    All models are wrong. Some of them are useful.

  15. #14
    My clutch is broken RichRed's Avatar
    Join Date
    Mar 2006
    Location
    Virginia Beach, VA
    Posts
    3,869

    Re: Super Bowl Advertising

    Not really a commercial, but the best one was Letterman and Oprah snuggling on the couch watching the game.

    Next best was Goulet.
    "I can make all the stadiums rock."
    -Air Supply

  16. #15
    Member durl's Avatar
    Join Date
    Aug 2006
    Location
    Nashvull
    Posts
    1,749

    Re: Super Bowl Advertising

    I thought the commercials were generally lame this year, too. I didn't hate the Bud Light "Crab" ad, but there's no way it was the best.

    I liked the Blockbuster "use the mouse" ad. We cracked up when the rabbit was sliding that mouse back and forth.

    Careerbuilder.com had the best series of ads, I thought. Those guys getting netted for a "volunteer" event was hilarious.

    Bud was just so-so. (The Rock/Paper/Scissor ad was a rip-off of the Sprint ad when the guy throws his phone at the other guy.) Coke seemed pointless...but the video game one was interesting. I couldn't believe Coke did an ad featuring a man who had never had one.

    Goulet gets an honorable mention. How can you NOT like Robert Goulet??


Turn Off Ads?

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Board Moderators may, at their discretion and judgment, delete and/or edit any messages that violate any of the following guidelines: 1. Explicit references to alleged illegal or unlawful acts. 2. Graphic sexual descriptions. 3. Racial or ethnic slurs. 4. Use of edgy language (including masked profanity). 5. Direct personal attacks, flames, fights, trolling, baiting, name-calling, general nuisance, excessive player criticism or anything along those lines. 6. Posting spam. 7. Each person may have only one user account. It is fine to be critical here - that's what this board is for. But let's not beat a subject or a player to death, please.

Thank you, and most importantly, enjoy yourselves!


RedsZone.com is a privately owned website and is not affiliated with the Cincinnati Reds or Major League Baseball


Contact us: Boss | GIK | BCubb2003 | dabvu2498 | Gallen5862 | LexRedsFan | Plus Plus | RedlegJake | redsfan1995 | The Operator | Tommyjohn25