Point me in the right direction if this topic has already been discussed...
Last week, the Dayton Dragons played in front of their 500th consecutive sellout, passing every other professional sports team after the Colorado Avalanche's streak was stopped at 487. They were ranked in SI as the 10th hottest ticket in all of sports.
I'm studying sports management in school and this sort of thing intrigues me. What is their secret? Sure, they have a wonderful ballpark but it is in its 7th year and the novelty hasn't come close to wearing off. Sure, they do the gimmicky minor league promotions but so does every other minor league franchise. I want to know how they do get 8000 people in that ballpark every night. How can a Single A franchise so close to a major league city be leading all of professional sports in consecutive sell outs? Any ideas?