Agent Scott Boras, who counts Alex Rodriguez and Daisuke Matsuzaka among his clients, said baseball's best deserve a bigger stage than the best-of-seven World Series.
He said it should be best-of-nine games and should feature the first two on a weekend at a neutral site to create an atmosphere similar to the Super Bowl.
Major League Baseball also could hand out annual awards at that time in an Oscar-style show, rather than releasing them to the news media on weekday afternoons after the season.
"We have to have the stars of our game noticed," said Boras, who has sent a letter to commissioner Bud Selig about his idea. "To deliver the awards through a wire service, I've never understood that."
The Super Bowl is played at a predetermined neutral site and has become a magnet for business entertaining. "The key to this is the business dynamic," said Boras, 54. "We need to embrace corporate America."
MLB spokesman Pat Courtney said Selig got the letter and declined to comment further.
The first modern World Series, won by the Boston Americans over the Pittsburgh Pirates in 1903, was best-of-nine. After skipping 1904, the National and American leagues resumed the title series in 1905 in a best-of-seven format. They played best- of-nine again from 1919-21.