Before I became a golf instructor I thought the same thing about those magazines. I actually find them a lot more helpful now than I used to because I actually understand the golf swing. As a casual golfer, trying to decipher what your reading in a golf magazine is like trying to figure out a Rubix Cube the first time you try it. It'll make you a mess.
Those catch phrases were great. What's funny is I could probably come up with a way to use most, if not all, of them in some facet of my teaching. I like the Shoulder Shizzle the best. That's great!