Could be interesting.
LinkCastellini to outline Reds marketing plan
BY JOHN ECKBERG | JECKBERG@ENQUIRER.COM
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Phil Castellini, senior vice president of business operations for the Cincinnati Reds, will detail the marketing strategy for the team in 2008 on Jan. 18 at Radisson Hotel Riverview during the regular monthly meeting of the Cincinnati chapter of the American Marketing Association.
His noon presentation will also explore how the team plans to make a play for a younger demographic of fans.
Castellini has been responsible for new party areas at Great American Ball Park that include Frontgate Outdoor Luxury Suite and the Cincinnati Bell Riverboat Deck, as well as renovations to Scouts Alley, improvements to the Fan Zone and the addition of the new mascot Mr. Redlegs.
Call 513-784-2373 for reservations.
So, anybody planning on going?