Nice story on the Reds from the Columbus Dispatch this morning.
Reds try to draw kids into baseball
13 area diamonds being refurbished by big-league team
Saturday, January 26, 2008 3:13 AM
By Mark Ferenchik
THE COLUMBUS DISPATCH
The day was more suited for swatting pucks than fastballs, but Clayton Hicks was more than happy to welcome a shot of money from the Cincinnati Reds to rebuild four of his Driving Park neighborhood's baseball fields.
"We have a lot of kids in the neighborhood who don't have much of anything," said Hicks, an optometrist whose office has been in the neighborhood for 30 years. "It's a boost to our community."
The Cincinnati Reds Community Fund, working with the city of Columbus, is spending $50,000 to help renovate 13 ball fields: four at Driving Park, four at Woodward Park on the North Side and five at Westgate Park on the Hilltop.
The improvements include clay for the diamonds as well as new benches and signs, said recreation and parks director Alan McKnight.
The goal goes beyond the physical improvements. The city also hopes the new fields will bring more kids to the game.
Stories that youth baseball is struggling in inner-city neighborhoods aren't new. Black youngsters have fewer black ballplayers to emulate, while basketball and football continue to be more attractive to many.
But baseball was attractive to Reds second baseman Brandon Phillips. The 26-year-old Phillips, who grew up in Georgia, said he became a fan as a kid when his dad took him to an Atlanta Braves game and he watched the play of Reds star Barry Larkin.
"Watching this guy play shortstop really opened my eyes," said Phillips, who was among a Reds caravan that traveled to Driving Park yesterday for a ceremonial groundbreaking, and who continues to sponsor youth baseball in Georgia.
The 65-year-old Hicks remembers watching the Indianapolis Clowns of the old Negro Leagues at Red Bird Stadium, now Cooper Stadium.
But today, urban youths follow other sports or are sucked into video games. That's clear to many city coaches.
"I was watching 10- and 11-year-old kids throwing a baseball for the first time. They were so disconnected from America's national pastime," said Jon Beard, commissioner of the Driving Park Youth Baseball League.
Beard, who grew up playing baseball in Cleveland, hopes to boost the number of kids participating this year from about 126 to 220 through intense recruiting at nearby schools.
For Beard, baseball is also a teacher of deferred gratification, of patience, of strategy.
The donation also made it clear that the Reds want to better position themselves in a market they dominated during the Big Red Machine years of the 1970s but now share with the Cleveland Indians.
"This was as important of a market as there was," long-time Reds broadcaster Marty Brennaman said.
The bottom line, as always, is that the Reds need to play winning baseball to win fans, he said.
http://www.columbusdispatch.com/live...V.html?sid=101