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Thread: Griffey stars in new Ohio tourism campaign

  1. #1
    RZ Chamber of Commerce Unassisted's Avatar
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    Griffey stars in new Ohio tourism campaign

    While speculation mounts that Griffey will soon be packing his bags to head off to another team, Ohio's tourism department has him starring in a campaign to get people to pack their bags and travel to Ohio.

    http://cincinnati.bizjournals.com/ci...ml?t=printable

    Griffey headlines new Ohio tourism campaign

    Business Courier of Cincinnati

    Ohio tourism officials are banking on Jack Hanna and Ken Griffey Jr. to convince tourists to make the state more than a day trip.

    The state's Division of Travel and Tourism on Tuesday unveiled a new print, radio and television advertising campaign that will extend through June, the peak planning period for Midwest travelers looking to get away in the summer and fall. Columbus-based Ron Foth Advertising developed the marketing push, which features Columbus Zoo & Aquarium Director Emeritus Hanna and Cincinnati Reds star Griffey.

    The slogan: "Too Much Fun for Just One Day."

    "We know from our research that overnight travelers significantly outspend day-trippers," Tourism Director Amir Eylon said in a release. "We believe that we can convert many of these day-trip stays into overnights that will positively impact Ohio's economic bottom line."

    Data from market research firm Longwoods International indicated one out of every five of the more than 171 million visits made last year included an overnight stay.

    The campaign, cost details for which weren't immediately available, specifically promotes three-day getaways from nearby markets including Detroit, Pittsburgh, Indianapolis, Louisville and Charleston, W.Va., where most of the ad buys will be made. Consumers in Columbus, Cleveland, Cincinnati, Dayton, Toledo and Youngstown will be targeted through marketing this month, the office said.
    /r/reds

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  3. #2
    Member smith288's Avatar
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    Re: Griffey stars in new Ohio tourism campaign

    Bah... Jack Hanna has been a FL resident since God knows when. If you want to see him, go to Busch Gardens.

    He is strictly ceremonial.

  4. #3
    You're soaking in it! MartyFan's Avatar
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    Re: Griffey stars in new Ohio tourism campaign

    Quote Originally Posted by smith288 View Post
    Bah... Jack Hanna has been a FL resident since God knows when. If you want to see him, go to Busch Gardens.

    He is strictly ceremonial.
    He is also a long time resident of Montana. My wife knows him through some business dealings and his place in Montana has been described to both of us as "breath taking"...not by Jungle Jack himself but by some of our friends who visited.

    Isn't Junior also a resident of Florida?

    Jim Tressel too, right?
    "Sometimes, it's not the sexiest moves that put you over the top," Krivsky said. "It's a series of transactions that help you get there."

  5. #4
    The rest is drama. marcshoe's Avatar
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    Re: Griffey stars in new Ohio tourism campaign

    Seems pretty obvious to me. This means the Reds are getting ready to trade him to the Indians.

  6. #5
    Member redsrule2500's Avatar
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    Re: Griffey stars in new Ohio tourism campaign

    Quote Originally Posted by smith288 View Post
    Bah... Jack Hanna has been a FL resident since God knows when. If you want to see him, go to Busch Gardens.

    He is strictly ceremonial.
    He also lives in Dublin, OH for at least part of the year.
    redsrule2500
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    Im a normal guy blessed with the ability to hit a baseball. - Sean Casey

  7. #6
    Member klw's Avatar
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    Re: Griffey stars in new Ohio tourism campaign

    Where is this New Ohio? Do the Nationals play there?

  8. #7
    The Big Dog mth123's Avatar
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    Re: Griffey stars in new Ohio tourism campaign

    Slogan should be "Pack your bags, I am."
    "All I can tell them is pick a good one and sock it." --BABE RUTH

    Having better players makes "the right time" or "the big hit" happen a lot more often. PLUS PLUS


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