Griffey headlines new Ohio tourism campaign
Business Courier of Cincinnati
Ohio tourism officials are banking on Jack Hanna and Ken Griffey Jr. to convince tourists to make the state more than a day trip.
The state's Division of Travel and Tourism on Tuesday unveiled a new print, radio and television advertising campaign that will extend through June, the peak planning period for Midwest travelers looking to get away in the summer and fall. Columbus-based Ron Foth Advertising developed the marketing push, which features Columbus Zoo & Aquarium
Director Emeritus Hanna and Cincinnati Reds
The slogan: "Too Much Fun for Just One Day."
"We know from our research that overnight travelers significantly outspend day-trippers," Tourism Director Amir Eylon said in a release. "We believe that we can convert many of these day-trip stays into overnights that will positively impact Ohio's economic bottom line."
Data from market research firm Longwoods International indicated one out of every five of the more than 171 million visits made last year included an overnight stay.
The campaign, cost details for which weren't immediately available, specifically promotes three-day getaways from nearby markets including Detroit, Pittsburgh, Indianapolis, Louisville and Charleston, W.Va., where most of the ad buys will be made. Consumers in Columbus, Cleveland, Cincinnati, Dayton, Toledo and Youngstown will be targeted through marketing this month, the office said.