Clearly, that does not refer to you, or anyone else who felt that he needed better hitters around him. By definition, a franchise player is one who doesn't need other great hitters around him. He is the anchor and you build the team around him with role players.
A good analogy is movie stars. Dunn is like a great supporting actor, one who could win awards as a supporting actor, but who should not be the lead.
He is Robert Duvall, Greg Kinnear or Gene Hackman, not Robert DeNiro, George Clooney or Brad Pitt. He can make a movie better by being in it, but he can't carry it by himself.
There are not a lot of franchise players, maybe 15-20 in the league, so it is no big critique of Dunn that he is not one of them. But there are Reds fans who thought he was one. They overrated him.