Collusion.
Granted, I wouldn't put it past the owners to take back anything they can, but the current climate has to affect the season ticket base and sponsorships.
You would think that the players/agents would be smart (or at least tactful) enough not to whine to loudly that they are being cheated and only making $18M instead of $15M, $1M instead of $12M or $4M instead of $6M while hundreds of thousands of Americans are losing their jobs, but don't count on it.
http://insider.espn.go.com/espn/blog...3dolney_buster